Cartoon Network EMEA continues its licensing drive for The Powerpuff Girls revival.
Hachette has been signed as the master publishing partner for the UK, and will introduce a range of paperback series fiction, guidebooks and sticker activity formats from May 2017. Zak is launching lunchware products for Back to School, and Kinnerton is developing confectionery products that will be in stores from Easter 2018.
Graham Saltmarsh, director of licensing UK and Nordics at Cartoon Network Enterprises EMEA, commented: “It’s thrilling to see the UK licensing industry displaying such confidence in the revival of The Powerpuff Girls, as the signing of these new best-in-class licensees demonstrates. What’s more, we’re delighted be working with partners who share our enthusiasm for injecting the girls’ market with genuine newness and bringing brands that both empower and entertain to girls across the country.”
These latest signings join a range of partners that are already on board The Powerpuff Girls UK licensing programme including Blueprint Collections (stationery), Blues Clothing (girls daywear), Branded Clothing International (Nightwear & Underwear), Forbidden Planet (gifts and accessories), Posh Paws (bags), Smith & Brooks (girls daywear), The Janger Limited (clothing hangers and athletic wear), and William Lamb (footwear).
The UK merchandise roll-out was kicked off in January 2017 by global toy partner Spin Master who began launching its range with UK retailers including Argos, The Entertainer, Smyths, and Amazon, plus grocers including Tesco and Asda. The brand’s licensing programme will be expanded from June 2017 as products start launching in the publishing, fashion, accessories, gifting, homewares, personal care, FMCG, and back-to-school categories.