Launching in Spring 2015 on CBeebies, the property is now licensed with magazine publisher Immediate Media Co, apparel supplier C&M Licensing, wheeled toy specialist MV Sports & Leisure Limited, greeting cards and gift wrap publisher Gemma International, children’s bag supplier Trade Mark Collections, and costume character creator Rainbow Productions.
Valerie Fry, director of sales at Coolabi, said: “We are delighted to welcome such a respected and diverse range of new licensees to the Clangers’ portfolio. Their fantastic reputations and quality product development add to the excitement building for our newest pre-school property. With Character Options and Penguin already announced, Clangers is going from strength to strength.”
MV Sports will produce a range of wheeled toys including scooters, skates, trikes and pedal bikes, and a full complement of ride-on accessories. Gemma International will create and distribute a range of greeting cards and gift packaging, which will launch in 2016. Trade Mark Collections will produce a wide range of bags from backpacks to swim bags, as well as accessories including umbrellas and purses.
The new Clangers series is a 52 x 11′ animation, produced by stop-motion specialist Factory Transmedia. Peter Firmin, one of the creators of the original series, and Daniel Postgate (son of the series co-creator Oliver Postgate) are involved as executive producers for the new production; Firmin is part of the design process and Postgate is writing scripts and storylines.