Bulldog Licensing has recently signed three new licensing deals for the animated TV series.
New licensees include Imagine8 for both fashion accessories & jewellery and cross-category ranges, and Sakar for youth electronics including mobile and audio accessories. DJ Murphy, meanwhile, will feature Miraculous in their new mixed brand girls’ magazine Mixit, which is launching soon. The second issue, on sale 20th July, will feature a Miraculous covermount.
Miraculous has been attracting fans through an action-packed story that centers on Marinette and Adrien – who have been given the ability to transform into superheroes, Ladybug & Cat Noir. In the UK kids’ TV scene the show is the no. 1 show on both Disney Channel and Pop, where it is simulcast.
The new licensees add to a large and growing programme. Other partners include Bandai as master toy partner, Gosh! Designs at PMS International for stationery, pocket money toys and creative play, Igloo Books for book publishing, Kokomo for dental and gift sets, Roy Lowe for socks, Maad Toys for colour-me bags and purses, Rubies for dress-up, Gemma International for greetings cards and gift packaging, Aykroyds/TDP for nightwear and underwear, and Whitehouse Leisure for amusement plush. Dreamtex are also on board with a varied range that includes duvet covers, curtains, towels, cushions, and more.
Rob Corney, Bulldog Licensing MD, commented: “Miraculous is performing incredibly strongly, reflecting its dominant position in the TV ratings. This growth shows no signs of stopping – we’re dealing with lots of interest from many different sectors and will be announcing more deals soon.”