LICENSING NEWS

New partnership for exclusive Paddington launch

Published on: 26th October 2018

The Copyrights Group, Rainbow Designs and Hamleys have partnered to launch a Hamleys Exclusive Paddington plush.

Celebrations are taking place to mark the brands 60th anniversary. The newly launched Hamleys exclusive Paddington plush features the Hamleys brand logo embroidered onto Paddington’s left foot and a special Hamleys gift tag.

A striking window display is showcasing the brand new Hamleys Exclusive Paddington throughout October, as well as Rainbow’s new Paddington Bear Classic range and two special 60th anniversary Paddington Bears.

Rainbow’s Collector Paddington in a 60th Anniversary Gift Box has also been launched this autumn to commemorate the milestone anniversary along with the new Large Cuddly Paddington with Scarf, inspired by Peggy Fortnum’s beautiful illustrations.

As part of the celebrations, Paddington Day at Hamleys will take place on Saturday 27th October. The event will provide an opportunity for visitors to meet Paddington, have their photo taken with him and get a first look at the exclusive bear.

Anthony Temple, Rainbow Designs’ managing director, commented: “Paddington Bear is a great British icon and Hamleys is a great British toy store, so the two complement each other perfectly. We’re delighted to be joining forces with this prestigious store to bring fans and enthusiasts this striking celebration marking 60 years since the publication of the first Paddington book. The window display looks stunning and it’s fantastic to see so much of Rainbow’s new Paddington product in the spotlight.”

The new Paddington Bear Classic range from Rainbow Designs includes the premium Large Classic Paddington with Boots and Suitcase, the Classic Cuddly Paddington and the Classic Paddington in a Union flag-designed bag. Fans will also love the Classic Bean Toy Paddington and the Classic Paddington Key Chains.

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