New phase of growth for Skyrocket Toys

Published on: 9th March 2021

Skyrocket Toys has a new general manager and has also appointed sales agents for the first time to bolster the company’s presence across the specialist toy retail channel.

Will Stewart will work closely will sales and operations manager Edel Siddle

Skyrocket Toys started 2021 with the appointment of Will Stewart as the new UK general manager. Will joined from Spin Master, having also previously worked in the toy market for Green Board Games.

Skyrocket is now expanding the UK team further, with the appointment of sales agents Keely Large, Kate Knight and David Livingstone. The trio will help to bolster Skyrocket’s presence across the specialist toy retail channel, supporting the growth plans for Skyrocket in the UK.

Will Stewart commented: “We are excited to be working with Keely, Kate and David in our new phase of growth. We have gained good momentum over the past two years in the UK with the launch of Blume. With a number of new and exciting product launches this year, including Crystalina and Skyrocket Games, we wanted to ensure we are able to reach and partner with all of the UK toy shops. With the support of our sales and operations manager Edel Siddle, I am excited to see through this next chapter in Skyrocket’s international development.”

Crystalina, an attractive range of 4-inch collectible dolls which feature crystals and LED lights, will be launching this summer, while the new games range will be spearheaded by action games Avalanche and Monkey Business.

Skyrocket is expecting high demand for the Crystalina range. Each Crystalina doll is themed around a different crystal and comes with a fashionable, wearable crystal-shaped amulet that passes colourful crystal ‘powers’, in the form of LED light patterns, between the doll and the amulet. Kids can choose from Love, Creativity, Confidence, Strength, Clarity, Truth, Courage and Optimism, using the Crystalina doll to change the amulet to reflect the crystal power they need. With brushable hair and a variety of skin tones to reflect diversity, there are eight different characters in the range, which will drive collectability.

For further information about Skyrocket’s new launches and plans for the coming year, retailers can contact the company on



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