LICENSING NEWS

New plush range for Mr Men and Little Miss

Published on: 13th March 2014

Sanrio has announced the launch of the first Mr Men Little Miss feature plush collection from toy specialist Mookie.mrmenplush300

The deal, brokered by Sanrio’s UK licensing agent Fluid World, sees the launch of a range of Mr Men Little Miss feature plush toys including a Little Miss Chatterbox, Record and Play, a Mr Bump, Bump and Crash, and a Mr Tickle with moving arms, which are available now.

The launch of this feature plush is part of a growing toys and games category which already includes TY beanies, puzzles from RMS and Scribble plush from Maad Toys. In addition, an Arts and Crafts range from Interplay and a collection of Outdoor and Pocket Money toys from Grossman are in development for launch later this year.

Guy Orr, managing director of Mookie, said: “We are really excited to partner with Sanrio on Mr Men Little Miss. We have an exciting range of these ever popular characters and look forward to launching at retail.”

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