The deal, brokered by Sanrio’s UK licensing agent Fluid World, sees the launch of a range of Mr Men Little Miss feature plush toys including a Little Miss Chatterbox, Record and Play, a Mr Bump, Bump and Crash, and a Mr Tickle with moving arms, which are available now.
The launch of this feature plush is part of a growing toys and games category which already includes TY beanies, puzzles from RMS and Scribble plush from Maad Toys. In addition, an Arts and Crafts range from Interplay and a collection of Outdoor and Pocket Money toys from Grossman are in development for launch later this year.
Guy Orr, managing director of Mookie, said: “We are really excited to partner with Sanrio on Mr Men Little Miss. We have an exciting range of these ever popular characters and look forward to launching at retail.”
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