LICENSING NEWS

New product and DVD releases for How to Train Your Dragon announced

Published on: 11th December 2019

Dreamworks Animation’s How to Train Your Dragon trilogy celebrates a successful year with the DVD release of a new holiday special and new product from Spin Master. 

DreamWorks Animation’s How to Train Your Dragon film trilogy continues to soar, with several high-profile content and product extensions ahead of Christmas. Since the launch of the first film in 2010, Hiccup, Astrid, Toothless and Light Fury have captured the imagination of a generation with three blockbuster films that have brought in more than $1.6b worldwide, with this year’s How to Train Your Dragon: The Hidden World earning $520m globally.

Following its success, DreamWorks has released How to Train Your Dragon Homecoming, a new holiday special launched on DVD at the British Film Institute, London. The release of the brand-new Hatching Toothless Interactive Baby Dragon with Sounds from Spin Master has also launched in UK retail.

The new holiday special includes a special bonus feature which launched on DVD on Monday 9th December. The home entertainment release of the special follows its debut on Sky Cinema and Sky Kids.

How to Train Your Dragon Homecoming was marked by a Family VIP Screening Experience at the British Film Institute, London, on Sunday. The exclusive event was attended by select social media influencers and retail competition winners and included Fun in the Foyer franchise activities, meet and greets with Viking actors and official consumer-product goodie bags for all attendees, just in time for the Christmas holidays.

The release of the brand-new Hatching Toothless Interactive Baby Dragon with Sounds is creating a huge retail footprint. Master toy partner Spin Master is applying the same technology it employed on its successful Hatchimals brand to bring Toothless to life for the first time ever. Kids will be able to teach Toothless how to fly and play a selection of electrifying interactive games. The new toy is currently flying off retail shelves and online retail platforms, with UK retailers now reordering ahead of Christmas.

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