Spring Fair International organiser i2i Events Group is investing a further £600,000 into the 2013 edition of Europe’s largest presentation of gifts.

This investment will bring the total to £2.3 million in three years, and will be focused on driving the global reach of the internationally recognised brand. This will allow Spring Fair International to accelerate its position as the largest and most significant hub for giftware in Europe.

Louise Young, i2i Events Group divisional director, said: “Spring Fair is the hub of the industry and is dedicated to providing the most comprehensive range of products available. We are investing to be the best. Our priority is continual development. We are, of course, aware that we must always be looking to improve, which is why we are not resting on our laurels and have implemented changes recommended by our customers as we plan for next February. By growing the show and improving the exhibitor and visitor experience year on year, we are ensuring Spring Fair’s reputation as the place where the industry comes to do business.”

The 2012 event was 13% bigger than in 2011, and three halls were added to accommodate the show’s expanding supplier base and the significantly larger stands taken by many returning exhibitors.

Louise Young added: “The aim is to place inspiration, innovation and improved customer experience right at the heart of the event. Feedback from our visitors and exhibitors indicates we are achieving that, but we can never be satisfied, which is why next year’s show will again see us raising the bar to meet their needs.”

Spring Fair International takes place from 3-7 February 2013, at the NEC in Birmingham.