New Roald Dahl Top Trumps and Brainbox Game formats

Published on: 11th July 2017

Two new Roald Dahl game formats are set to join range of Roald Dahl story led merchandise.

The merchandise is already available across the high street led by the stories of the BFG, Matilda, and Charlie and the Chocolate Factory.

Firstly, there’s the award-winning Top Trumps from Winning Moves, featuring characters from Roald Dahl’s best-loved stories. Players pit themselves against each other to discover who is more mischievous, greedy, or kind out of the characters from the books.

There’s also a promotional card  of Roald Dahl himself to find.

Secondly, the Green Board Game Company have just released a newly developed Roald Dahl version of its Brainbox visual memory card game. Against the clock, players are challenged to remember details about key extracts and illustrations from Roald Dahl’s most popular books.

Both new formats will be in store ahead of Roald Dahl Day, the world’s biggest author-based event – which is recognised across the globe on 13th September. This year will see a plethora of activity led by the Roald Dahl Estate to celebrate the day, including a partnership with Lost My Name, the publication of a brand new edition of Roald Dahl’s final children’s book, Billy & the Minpins, illustrated for the first time by Quentin Blake and much more.

Alicia Davenport, licensing director at DRi Licensing, commented: “The popularity of this timeless brand has soared in the last twelve months, and our fantastic licensees continue to deliver the exciting new and innovative Dahl-themed products such as these new game formats.”


Friday Blog

Dave or Argos…it’s the Friday Blog!

MGA launches latest doll brand Dream Ella

Toys2Market further expands portfolio with Jeruel

BBC Studios and CBeebies commission fourth Hey Duggee series

Smart Games unveils games that sparkle

Amazon teams up with Charity In Kind Direct this Christmas

2 Way Words game bridges generation gap

Toys R Us to open US flagship store at American Dream Mall

Toymaster members welcome new website feature

Winners of Mums Choice Awards announced