Scrabble unveils Daily Mail promotion

Published on: 27th February 2015

Scrabble, the UK’s number three family game, has partnered with the Daily Mail newspaper to launch a promotional card game to drive engagement with over 21.6 million UK readers.  

scrab-300Launching tomorrow (Saturday 28th February), the game will run for two weeks in both the Daily Mail and Mail on Sunday.

To encourage participation, a range of supporting executions will run prior and during the partnership, including pre-promotion in the Daily Mail, Mail on Sunday and Metro, front page support, daily space in the Daily Mail, an email campaign to Daily Mail readers and online promotion via the Mail Online as well as a TV campaign.

Readers can play the game by using their unique game card and set of letters included within the newspaper to match up against the Scrabble Board printed inside and complete a set number of words to win up to £25,000 every day across two weeks.

Wendy Hill, director of brand activation at Mattel, commented: “The partnership with the Daily Mail is a fantastic way to engage with existing and new advocates of Scrabble.”


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