Henry Or has been appointed as VP Kids & Family Entertainment, Asia; Tracy Griffiths as VP licensing and consumer products EMEA & Australia, and Nicola Herrmann as global brand director.
The news completes the restructure of the consumer products business announced earlier this year and bolsters the division’s brand management team.
Rick Glankler said: “I’m really excited about bringing Henry, Tracy and Nikki into the FremantleMedia family. All three have an impressive track record in kids and family properties and extensive experience in developing international franchises. I’m very much looking forward to working with them as we continue to build on our rapid and growing success in the kids’ space to drive even more opportunities around the world.”
Henry will have overall responsibility for the kids business in the Asian region. He is tasked with developing a new Asia sales team responsible for the distribution of KFE titles across broadcast, digital and home entertainment platforms, as well as building the consumer products business.
In this capacity both Henry and Tracy will be responsible for developing local strategies for their respective markets to build strong licensing programmes, manage local agents and licensees and generate new business. They will seek to further grow FremantleMedia’s global footprint and turn current and future FMKFE brands into international franchises, available to audiences across multiple touch-points.
Tracy will be tasked with expanding FremantleMedia’s existing agents business in EMEA and will work closely with FMKFE’s director of licensing in Australia, Liz Burnett. Reporting directly to Rick, Henry and Tracy will join FremantleMedia’s existing senior Consumer Products team of Andrea Brent (VP consumer products, Americas) and Pindy O’Brien (VP brand licensing and retail, UK).
Nicola will report to Tessa Moore, SVP global brand management, and will be responsible for the creation and execution of global and local brand strategies for key properties in FMKFE’s portfolio.
Henry joins FremantleMedia from Hit Entertainment where he was director for Asia, overseeing and managing the daily operation for the Asia Pacific regional office.
Tracy also joins FremantleMedia’s KFE team from Hit Entertainment where she was group director, Softlines, for EMEA.
Nicola joins the business from Zodiak Rights, where she was head of brand marketing, responsible for leading the development and implementation of international brand strategies through all key business functions.