Casdon Toys continues to expand its team with the recruitment of an Americas territory manager in a newly created role.

Laura Bull

Laura Bull has been appointed to the role and joins the team this month. Laura previously held the position of UK and Ireland sales manager at Magic Box, as well as working as marketing manager at both Posh Paws and Schleich UK. She brings with her a wealth of toy industry experience.

The newly created role will allow Casdon to strengthen its operations overseas and harness growth in the American market.

Phil Cassidy, managing director at Casdon Toys, said: “We are delighted to welcome Laura into the Casdon Family. This is an exciting step for Casdon as we continue to focus on our international growth, and we have no doubt that Laura’s experience within the industry will help us to achieve plans we have for the coming year.”

Commenting on her new role, Laura added: “I am thrilled to be joining Casdon, a company so renowned and admired throughout the industry. I look forward to being part of the Casdon family and driving business growth in the American markets.”

Having just celebrated its 75th anniversary, Casdon Toys is looking to the future with an ongoing expansion strategy for its team. Simone Inskip, formerly of MGA Entertainment, joined the team in July as marketing manager.

For more information about the Casdon range, contact the UK team at UK@casdon.com or call 01253 766 411.