New senior management team for Tomy

Published on: 29th May 2015

Tomy has recruited a new head of marketing EMEA, senior vice president and UK sales director.


From left to right: Mark Foster, Hans-Jurgen Koot and Fred Wolff.

Former Hasbro European marketing director Mark Foster has taken up the role of head of marketing EMEA.

Mark, who worked at Hasbro for nearly 20 years, commented: “Right now at Tomy there is a fantastic buzz about the future. As a top five toy company globally, Tomy has been historically under-represented in Europe – so the region is now a major focus as a growth opportunity for the business. There’s a lot of new faces and expertise recently joined the European Senior Management Team and we all share one thing in common: a belief that Tomy has enormous potential just waiting to be unleashed.”

The newly created role of senior vice president of EMEA Operations will be filled by Hans-Jurgen Koot. He has over 20 years’ experience in retail, having been country operations director for L’Oreal in the UK, Belgium, Germany and Austria.

Fred Wolff is the new UK sales director. He has European consumer sales and marketing experience with organisations such as Proctor & Gamble, Reckitt Benkiser and Phillips. His focus will be on creating a more strategic relationship with Tomy’s UK retailers.

Summing up the changes to the senior management team, executive vice president Europe, Nicolai Lindhardt, commented: “We have recruited from both inside and outside of the toy industry, to put together a management team I believe is as strong as any in the global toy industry. This is our investment in talent as we plan for substantial growth across Europe.”


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