New signings for Footballmania

Published on: 19th December 2012

Sports merchandise company Footballmania has set up a new division, Brandmania, which will focus on new character-licensed merchandise within the UK market.

New licences for 2012 include Skylanders for stationery, key rings, pin badges, gel stickers, magnets, door plaques, mugs, 3D mugs and money boxes. For Despicable Me 2, categories covered include stationery, magnets, clocks, key rings, pin badges, gel stickers, laptop and phone accessories, car accessories, mugs and ceramics.

Existing licences including Manchester United, Chelsea, Arsenal, Manchester City, London 2012 and TOWIE; in addition, Footballmania’s in-house design team members are specialists in developing and sourcing unique and private label merchandise.

The UK team has been further strengthened with the addition of Mark McDonnell as head of sales and Adrian Mayes as commercial manager. Mark has many years experience within the character market having worked for Zap, Hy-Pro International and MUML. Adrian has previously worked at Smoby and Golden Bear and will be responsible for key national accounts, marketing and licensing.

Barry Copp-Barton, MD, commented: “We are delighted to have the experience of Mark and Adrian as part of our UK team. This is an exciting time in the company’s history as we are experiencing exceptional growth and as part of our expansion plans are actively seeking new licensed brands that we can develop within the UK; after 15 successful years trading and with our extensive experience in both design and sourcing this is a natural progression for the company. We believe that our new licences will deliver market growth opportunities for UK retailers as well as offering excellent consumer choice and value. I would also like to take this opportunity to invite our existing and new retail customers to preview our ranges at our UK showroom in Knutsford or to meet up at Toy Fair 2013.”


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