LICENSING NEWS

New signings for Sega with Peelze and Mask-arade

Published on: 12th September 2013

Sega Europe has signed two new licence agreements, including one with Peelze, the makers of peelable vinyl wall sticker decals, and another with Mask-arade to create Sonic masks.segalicensees300

The Peelze deal will see Sonic and his friends in a range of re-usable stickers, suitable for decorating walls. The licence agreement will cover the UK, Eire and the Channel Islands with products available via Peelze’s website, www.peelze.com.

Mask-arade, the celebrity and personalised mask company, has created a Sonic Mask which will be available from high street and online retailers, including Primark, River Island, TRU, The Entertainer, Smyths Toys, HMV, Game, Mask-arade and Partyrama for later this year.

Ray Duffy, managing director, Mask-arade, said: “We are delighted to be working with Sega. Sonic is one of the world’s best-known video game characters, this character marks the start of a new genre for Mask-arade. The Sega team in London and Japan have been brilliant to work with, and Mask-arade is looking forward to rolling out the new designs to new and existing customers.”

Sissel Henno, head of brand licensing, Sega, added: “The agreement with Peelze perfectly complements our existing home décor range. Sonic and his friends will look striking across bedroom walls and create a fun-filled environment for kids to engage with their favourite characters. The Sonic Mask from Mask-arade is great fun and we know our Sonic fans will love donning the mask to imitate their favourite gaming hero.”

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