The official opening will take place on July 12. Bosses say they expect to create more jobs at the store later in the year.
Smyths currently trades from almost 70 stores throughout the UK and Ireland and expects to open a further seven to eight new stores in the next 12 months.
Dryden Geary, marketing manager, said: “Smyths Toys Superstores are thrilled to announce the opening of our new store in Coventry. We look forward to offering the people here the best possible selection and quality of products, all delivered with exceptional service. Opening a new store in the area also allows to us to offer some fantastic employment opportunities to people in the local community.”
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