Thomas & Friends: Big World! Big Adventures! marks the beginning of a transformation for the pre-school brand.
Thomas the Tank Engine was created over 70 years ago and grew to become the award-winning global brand franchise it is today, with multiple touch-points and formats, including apps, toy consumer products, publishing, live attractions and more.
The newly revamped series, Thomas & Friends: Big World! Big Adventures! (26 episodes x 11mins), sees iconic train engine Thomas traveling further than ever before, taking kids on a journey as he travels the globe, experiencing new countries, learning about other cultures and, of course, making new international friends along the way. The show will have a more contemporary feel and increased global appeal for pre-school viewers.
In addition to Thomas’ expanded adventures, audiences will also note that several aspects of the show have evolved to appeal to contemporary viewers: an all-new format series, faster-paced plots, increased humour, more action and adventure-based storylines with several new fantasy and musical elements.
Mattel’s chief content officer, Catherine Balsam-Schwaber, commented: “The updated format will make Thomas & Friends content more entertaining, inclusive, meaningful and global, whilst ensuring all the favourite characters and storylines that fans around the world love remain at the heart of the action.”
The exclusive premiere of the series, which airs at MIPJunior, will unveil brand-new content from the forthcoming series, as well as a behind-the-scenes peek of the production alongside a Q&A with the creators and producers of the show. The World Premiere takes place on Saturday 14th October 2017 at 6pm.
For more information on how Mattel has refreshed the Thomas & Friends brand, don’t miss Toy World’s exclusive interview with Mattel’s Kate Schlomann in the Mattel supplement, which is being mailed out with our October issue.