Nickelodeon and Viacom Consumer Products (NVCP) announced that 15 licence partners have been secured for the pre-school series.
Joining Mattel, the master international toy partner for the property and the already announced LeapFrog and Centum Books, these 15 UK licence partners cover a variety of categories with products launching at retail in the coming weeks.
Sambro has signed up to the property with a view to launch arts and crafts, stationery, games, puzzles and pocket money toys later this year. Clementoni is set for puzzles and interactive learning toys, and Character World has taken on the brand for bedding, beds and bedroom accessories. Ninja will produce Blaze play tents and inflatables while Delta is on board for beds, toy storage and chairs. Amscan has taken the party ware and balloons categories.
“To have secured such prestigious partners is a testament to the appeal of the property and Nickelodeon’s expertise in creating and developing hit pre-school series that have wide consumer appeal,” said Marianne James, VP consumer products UK and Ireland and European retail sales and marketing NCVP. “Blaze offers a unique opportunity to licence partners; a pre-school property with a focus on the STEM curriculum and a strong sense of comedy. The show has many facets that can be interpreted into innovative products. I can’t wait to see the product lines developed by our partners and look forward to seeing the reaction from retailers and families.”
More category licences will be announced later in the year.