The move marks Glow Europe’s strategy to expand its UK business and strengthen operations with major UK retailers.
In her new role, Venn will manage the UK rollout of Glow Europe’s successful European promotional loyalty programmes as well as forming relationships with UK retailers to implement the firm’s retail loyalty schemes.
Venn’s career has seen her hold senior positions at The Marketing Store, Croco Worldwide and Logistix, working with brands such as Burger King, KFC, Kelloggs, Pepsi Co, Coca-Cola, Nestlé, Danone, Ferrero and DeAgostini.
Glow Europe MD, Jeroen Menting said: “We’re absolutely thrilled to be expanding our presence in the UK and welcoming Alexis into the fold. Her knowledge and experience of working with global brands means that she is ideally placed to manage this new phase of life for Glow Europe.”
“I’m delighted to be joining Glow Europe at such an exciting time for the business,” added Alexis. “They are market leaders when it comes to delivering successful loyalty programmes and I look forward to introducing Glow Europe’s exciting portfolio to the UK.”