New York Comic Con moves to virtual event

Published on: 12th August 2020

The consumer event becomes the latest to transition to an online experience due to coronavirus concerns. 

New York Comic ConReedPop, the organiser of New York Comic Con, has announced that it is partnering with its sister event, MCM Comic Con London, to turn the 2020 event into an online-only experience – New York Comic Con’s Metaverse – between 8th-11th October.

Working with YouTube, the online event will allow fans to take part in Q&A sessions with their favourite brands. Hulu, Starz, FX, DreamWorks Animation and CBS All Access have confirmed that they will be participating in panels on fan-favourite shows including American Gods and Star Trek. Contests, premieres and special announcements will also take place throughout the online event, alongside online marketplaces, in what the organiser hopes will be an acceptable replacement for the physical gathering.

“We are thoroughly disappointed that we can’t gather together, in-person for the New York Comic Con we love to build and our fans love to revel in,” said ReedPop president Lance Fensterman in a statement. “We look forward to this weekend all year long, and with this being our 15th edition, we were particularly excited. I will miss walking up and down artist alley and seeing friends that I’ve made since we were in the basement at the Javits Center. While this year will definitely be a different experience, we are going to look to bring the best and most engaging event to our fans, exhibitors, and studios through our partnership with YouTube.”

New York Comic Con’s Metaverse will be preceded by smaller online events, which invite fans to join Emerald City Comic Con, Keystone Comic Con, Florida Supercon, and MCM Comic Con Manchester for ReedPop’s first Metaverse event,from 13th-16th August.

New York Comic Con isn’t the first fan event of this nature to move online amidst the ongoing Covid-19 pandemic; San Diego Comic-Con rebranded itself Comic-Con@Home for its July virtual event. However, panel sessions were pre-recorded, comments were disabled and no Q&A sessions were available. New York Comic Con should prove a more inclusive and interactive affair.


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