New York’s Toy Fair sees increased international attendance

Published on: 20th February 2013

The 110th American International Toy Fair opened its doors to visitors from 92 countries arriving to preview 150,000 toys, games and youth entertainment products.

Owned and operated by the Toy Industry Association (TIA), Toy Fair 2013 welcomed a 4% increase in international attendees, a 9% rise in licensors, a 6% increase in international manufacturer’s reps, and an 18% surge in foreign press visiting from 20 countries. Total attendance during the four-day show was 24,145.

A blizzard that hit New York City on the Friday before Toy Fair opened resulted in just six cancellations from the 1,066 pre-registered exhibiting manufacturers, distributors, importers and sales agents, who filled a record-breaking 375,000 net square feet of exhibit space at the Jacob K Javits Convention Center. The Fair welcomed 239 first-time exhibitors who showcased cutting-edge toys and games in the hopes of catching their big break.

Carter Keithley, TIA president, said: “Despite airport closures and flight cancellations, train disruptions and the closing of major roads due to the snowstorm, Toy Fair had a terrific turn-out, and the atmosphere on the floor was upbeat and energetic right up until the very end. The rise in international trade guests and press, as well as the surge in licensor attendance, reaffirms Toy Fair’s place as one of the most important and lucrative toy shows in the world.”

Marian Bossard, TIA vice president of meetings and events, said: “The continued growth of international attendance is a strong trend for Toy Fair. Our top-notch on-site resources for this growing global audience were well-received, with many visitors from abroad stating that Toy Fair is a must-visit destination each year.”

The 111th American International Toy Fair will be held 16-19 February 2014, at the Jacob K Javits Convention Center in New York City.

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