News

10 year old Sky Brown signed as global brand ambassador for Polly Pocket

Published on: April 11th, 2019

Mattel has announced the appointment of the world’s youngest female professional skateboarder.

Sky Brown is one of the youngest girls to compete and win medals at professional skateboarding competitions. By daring to challenge the status quo, and encouraging girls to take on new adventures, just like Polly Pocket, she embodies the brand’s message that ‘Tiny is Mighty!’.

Sky commented: “I want to inspire girls around the world to chase their dreams no matter what. When the Polly Pocket brand told me their messaging was ‘Tiny is Mighty’ I felt that they were describing me. I want girls to feel like they can just get out there and crush it, no matter what anyone else says.”

The year-long partnership will be brought to life through content across social and digital platforms. The Polly Pocket brand will also gift a one-of-a-kind micro doll set in Sky’s likeness to celebrate her skateboarding accomplishments.

As the original collectible brand, last year Mattel re-introduced Polly Pocket in the original micro-scale size and compacts that made her a 90’s phenomenon. In the brands 30th year, with more than 12m compacts sold, the Polly Pocket product line nods to the brand’s heritage and surprise factor but reflects an updated look for this generation of fans.

“We are proud to welcome Sky into Polly’s world as she brings Polly’s message to life and celebrates our brand purpose,” said a Mattel spokesperson. “Our brand is adventure driven, showing girls they can accomplish amazing feats. The content we create inspires girls to take on big adventures and push the boundaries of their world.”

Polly Pocket’s animated TV series returns to screens on 4th May, weekends at 3pm on Pop. For additional information on Polly Pocket, visit Polly’s YouTube Channel.

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