Alan joins from his own company, Maad Toys, bringing a wealth of experience and expertise to the role.

Posh Paws International is pleased to welcome Alan Smith to the role of managing director.

From past senior management positions at Tomy, Ideal/Playmates and Sega, Alan’s knowledge of the toy industry, licensing and international markets will be invaluable in ensuring Posh Paws delivers on its multi-market and multi-channel objectives.

Phil Setter, owner of Posh Paws commented: “We are pleased to welcome Alan to the company at such an exciting time for the business. Alan’s strong understanding and key connections both in licensing and overseas, plus his previous wide experience made him an obvious choice for the position.”

Alan added: “I could not be more pleased to be joining a management team so full of drive and ambition for the future of Posh Paws and am excited by the opportunities the business has planned over the coming months and years.”