News

Applications now open for BLE License This! competition

Published on: May 15th, 2019

The closing date for entries is 29th August, with the Giftware Association’s Sarah Ward and Wynne-Jones’ Victor Caddy joining the judging panel.

Applications are now being accepted for Brand Licensing Europe’s 2019 License This! competition, which helps entrepreneurial brand owners to break into the $271b global licensing industry.

Now in its 11th year, the License This! competition welcomes two new judges on to its panel for 2019 – Giftware Association chief executive Sarah Ward, and Victor Caddy, director, trade mark & design partner, at License This! sponsor Wynne-Jones IP.

The competition features two award categories: Character & Animation and Brand & Design. There is no limit to the number of brands who enter, but six finalists will be chosen at the judging day (5th September) to pitch against one another live at BLE, which takes place between 1-3 October at ExCeL. The application form can be accessed here.

The two winners will receive a free exhibition stand at BLE 2020, one year’s LIMA membership, PR support and advice from a panel of industry experts. Previous entrants – both winners and finalists – have successfully signed lucrative agent and licensing deals off the back of the competition.

LIMA UK managing director and License This! chair Kelvyn Gardner said: “What started as a bit of a blue sky idea a few years ago has turned into a highly-respected and genuinely valuable showcase for new licensing talent. We’ve seen winners and runners-up from previous years get picked up by agencies to represent them, and the programmes built are now themselves winning excellent sales and also licensing awards. As this news spreads, I expect the breadth and standard of entries to continue to build in quality, and I’m excited to be part of the 2019 contest. Don’t miss the live final at BLE 2019, it’s going to be great.”

License This! sponsor Wynne-Jones IP’s director, trade mark & design partner, Victor Caddy added: “We are delighted to sponsor BLE’s License This! competition once again. It’s a great initiative for start-ups to get a foot in the door to such a thriving industry. Licensing is a crowded space and getting that all important first-deal or first-break is crucial but can take time. License This! gives brand and product innovators the perfect opportunity and platform from which to get noticed.”

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.