Asmodee United Kingdom announces that it will be the new supplier of tabletop games from Bananagrams.
The line-up includes hit word game Bananagrams, in its distinctive yellow cloth pouch, which will officially be supplied by Asmodee from April 1st. The game will be making its first public appearance front and centre of the company’s stand at London Toy Fair (E109).
While Bananagrams has been successful with all ages for several years, Asmodee UK – formerly known as Esdevium Games – is certain that it will be able to take it to the next level in terms of increased retail distribution and marketing.
It joins the company’s existing line-up of family favourites including Dobble, Rory’s Story Cubes, Codenames and Ticket to Ride.
Asmodee UK managing director, Steve Buckmaster, commented: “We’re delighted to be working on Bananagrams and feel it fits perfectly within our portfolio of games. The team is looking forward to getting started and building on the good work that has already gone into making the game such a success”.
Bananagrams was originally launched by Rena Nathanson and her father, Abe, at London Toy Fair back in 2006. Visitors to this year’s show will be introduced to classic Bananagrams on the Asmodee stand as well as the other games from Bananagrams including Bananagrams Party, My First Bananagrams and the new dexterity game, Cobra Paw.
The show will also see the UK reveal of the new Big Letter Bananagrams designed for players with poorer or impaired vision, featuring easier-to-read, larger and bolder tiles.