One of the brand’s latest products, My First Totem, has scooped Platinum and Gold in the Loved by Parents Awards.

SmartMax’s My First Totem received Platinum for Best Construction Toy 1-3 years and Best Stimulative Toy 1-3 years, and also took home Gold for the Best Innovative Toy 2019 at this year’s Loved by Parents Awards. The popularity of the awards means that the brand will now be reaching over 6m parents and 700,000 social fans a month.

Having just hit the shelves, the award wins for My First Totem are a real coup for SmartMax. Launched in 2017, My First has become a best-selling range for the company, and allows children aged 1 year+ to explore the world of magnetism in a fun and safe way.

The creative My First Totem set features eight colourful magnetic building blocks, with different sounds, styles and textures. Kids can combine the sensory blocks to build the coolest totem possible, or can follow one of the 24 fun challenges on the cards provided.

Karen Clarke, brand director at Smart Toys and Games, commented: “We are over the moon for SmartMax to have won not one but two awards at the Loved by Parents Awards. It is so great to get feedback from real parents, and to hear that My First Totem is stimulating minds and helping little ones to get constructing.”