The Craft Time brand will be added to throughout 2017 and beyond, as the company aims to grow this arm of the business.
As Brainstorm continues to grow its reputation as a leading STEM toy manufacturer, it launches a new category and a new brand to complement its existing offering.
The first lines to be introduced to the Craft Time portfolio are a selection of Mosaic products at varying price points.
The uniquely branded collection will also feature impulse lines including Mini Mosaic Projects with six designs and 200 mosaic pieces, as well as a large set, which comprises 400 mosaic pieces with three projects: Fairy, Princess and Mermaid.
The Craft Time Mosaics range also includes the 3-in-1 Mega Pack, as well as the My Pretty Journal and My Pretty Jewellery Box, which are ideal gift price points.
Nick Saunders, sales director at Brainstorm, commented: “We are extremely excited about the launch of Craft Time. We are taking everything we’ve learned from developing our own Brainstorm Toys brand and translating it into craft. This means all products in the range will not only be highly engaging and great quality, but will also be competitively priced and supported by our in-house marketing team.”