News

Drumond Park outlines future plans under strategic partnership with Tomy

Published on: December 4th, 2018

In one of the most significant deals of the year, the UK games brand Drumond Park is moving to Tomy.

Claire McCool.

Tomy will be the exclusive distributor for all Drumond Park games across the UK & Ireland from the start of 2019. The company has attracted Drumond Park with commitments to substantially stronger TV campaigns and a long-term brand-building philosophy to achieve their shared objective of building the UK’s No. 1 games brand.

Drumond’s head of marketing, Claire McCool, commented: “We are now in a very good place with a strong, established games range and fantastic new lines in the pipeline. With such exceptional adult and family titles as Articulate!, Logo and Rapidough, as well as a raft of exciting children’s games, we have become one of the best known games brands in the business.”

Claire continued: “The creative team at Drumond Games is the driving force behind most of our top-selling titles. It has always taken the long view in terms of product design and development, with its many long-lived successes proving the team’s high standards of originality and gameplay.”

The Drumond Games team also has an unrivalled track record at translating top TV gameshows into board games. Who Wants to be a Millionaire, Deal or No Deal, Catch Phrase and Family Fortunes top the list with multi-million sales over the years.

“We are always interested in licensing deals which fit into our structure and fields of expertise” said Claire. “And in future we will not be limiting ourselves to just the television entertainment platform – so watch this space.”
The appeal of Drumond Games’ creations is further confirmed by the international success of its games, licensed through Drumond International, its worldwide representative.

Jan Slecht of Drumond International commented: “A wide variety of our games are now on sale in markets across Europe, Scandinavia, Australia – and throughout the Americas.”

Claire added: “With many new ideas already flowing from the Tomy/Drumond fusion, we are planning huge growth in both the range and the volume of the UK business. With 12 games planned for launch over the next two years, we are at the start of a very exciting new phase in our development.”

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.