The partnership is for a giveaway that will run through the Christmas 2018 season.

Kellogg’s will be giving families the chance to win The Elf on the Shelf Exclusive Prize Package through specially marked boxes of some of the UK’s favourite cereals: Rice Krispies, Corn Flakes and Coco Pops. Each prize pack includes The Elf on the Shelf: A Christmas Tradition, which includes one of Santa’s official Scout Elves, a keepsake box and an enchanting children’s storybook, which tells the story of how the elves help Santa manage his nice list. Winners also receive the new animated special DVD Elf Pets: Santa’s St. Bernards Save Christmas, the holiday classic DVD An Elf’s Story, two Claus Couture Collection holiday outfits, activity sheets with games and trivia, and more.

There are thousands of The Elf on the Shelf prize packages available to win, every hour until Christmas Eve, worth up to £80 each, giving fans the opportunity to add to their The Elf on the Shelf experience.

For a chance to win, consumers can enter a code from their box of Kellogg’s cereal online at kelloggs.co.uk/elfontheshelf. Additional details are included on each eligible cereal box showing Santa’s Scout Elves. Fans can also find fun recipes, breakfast party information and more at northpolebreakfast.co.uk, and share their own ideas on social media using #NorthPoleBreakfast.

Kellogg’s limited edition The Elf on the Shelf cereal packs will be on shelves between October and December of this year.