The campaign communicates how important learning and development through play is in the early stages of childhood.

Fisher-Price has launched a PR campaign with Binky Felstead, celebrity mum and founder of The Mummy Tribe parent and baby retreats,  to launch the new Fisher-Price Linkimals toy range.

An interactive range of toys with fun features to keep little ones engaged, the new Linkimals infant toy range includes five products with innovative technology that work together to help babies learn better. Sounds, songs and phrases teach numbers, colours and enhance motor skills to children aged 9 months+. The Smooth Moves Sloth, Musical Moose, Lights and Colours Llama, A to Z Otter and Happy Shapes Hedgehog are each packed full of fun features which promote development, and, when joined together, create an immersive learning experience.

The social campaign is now live, with Binky and her daughter India testing out the product range and talking about it through a series of Instagram posts. As a mum of a 2-year-old, Binky regularly shares the ups and downs of her parenting journey.

Kelly Philp, UK marketing lead, Mattel, commented: “We are delighted to be working with Binky and her daughter to launch the new Linkimals range. Learning through play is so important to Fisher-Price, as we continue to invite parents back into the world of childhood.”

The partnership is part of a wider marketing campaign to support the new range, including digital and social activations and TV advertising.