The National Parent Guide, distributed to new parents via registry offices as well as maternity and birthing units, reaches 500,000 new parents and provides information and advice for the first years of a child’s life. In addition, a digital version of the guide will be available for parents to download online.
As part of the full page coverage, Golden Bear will also be offering parents the chance to win a bundle of toys every three months, for the first three years of their child’s life. The competition aims to drive readers online, where they can find out more about Golden Bear and the company’s toy portfolio.
Barry Hughes, commercial director, Golden Bear, commented: “We are delighted to be accepted to feature in the National Parent Guide. With many year’s of experience producing plush and plastic toys, we know that the toys parents choose for their child’s toy box can leave a lasting impression. This is why we wanted to educate new parents about all that Golden Bear has to offer. The guide is invaluable to new parents and to be accepted to work with the publication as a child development partner is great news for the company.”
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