From mid-December retailers will be able to book costumes to wear in store to help further promote the popular in store boy’s brand. Costumes will be supplied with competition and prize packs that will increase the opportunities for fans to experience the boys brand and characters. This is in addition to brand new FSDUs, which will be carrying the new Series 5 Trash Pack products.
Mayur Pattni, product manager at GP Flair, commented: “The Trash Pack and its characters have become firm favourites with boys 5+ ever since their launch at the beginning of 2012. Our new retailer opportunities will give these fans a chance to be pictured with their favourite Trash Pack characters, plus take part in many in store competitions. This together with the unique toilet display units is just a small part of the marketing strategy which also includes TV advertising, boys press and other innovative PR campaigns.”
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