The company helped children in need through volunteer projects, acts of kindness, and toy and game donations.
During this holiday season alone, Hasbro is donating 1.5 million toys and games to organizations benefitting children worldwide, valued at more than $14 million. Many of those toys and games will be delivered today by Hasbro employees around the world.
From Rhode Island to France to Hong Kong, approximately 5,400 Hasbro employees volunteered with roughly 250 organizations in more than 40 countries. By day’s end, that equated to more than 25,000 collective volunteer hours – more than two and a half years’ worth of volunteer service. This year, in addition to their volunteer projects, Hasbro employees completed random acts of kindness as part of the company’s Be Fearless Be Kind signature philanthropic initiative.
Brian Goldner, chairman and CEO, Hasbro, commented: “When we hosted our first Global Day of Joy five years ago, we couldn’t have imagined how impactful and how meaningful this would become. Our employees rally together, rolling up our sleeves to make a real difference for children around the world. It’s a day that we look forward to all year round, and it has become how Hasbro celebrates the holiday season.”
94% of Hasbro employees worldwide participated in this year’s Global Day of Joy, triple the average participation rate for corporate volunteer programs. According to CECP: The CEO Force for Good, the average participation for corporate volunteer programs in 2016 was 31%.