Hasbro licenses UK rights for Stickle Bricks and Mr Frosty to GP Flair

Published on: October 13th, 2015

The new lines for the Flair portfolio will launch in 2016 with fresh new branding and packaging.

mrfrosty480The Stickle Bricks brand was created in 1969, with the Mr Frosty brand first launched back in 1980.

Speaking of the agreement with Hasbro, Nic Aldridge, marketing director, GP Flair, said: “We are very excited about this new venture for 2016. Both brands present excellent play value and are just the type of properties that Flair likes to include in its portfolio. The Stickle Bricks brand promotes the development of dexterity and imagination, while the Mr Frosty brand is highly creative and encourages the best in shared and co-operative play. Many will remember that Flair has already experienced great success with the Stickle Bricks brand.

“Having distributed the brand for eight years until 2008 and taking it to the number two spot for junior construction buckets, we therefore have great expectations for this next chapter in the Stickle Bricks/Flair history. With the Mr Frosty Brand however, this will be a new experience for us. The heritage of the brand speaks for itself and we aim to take it to the top of its category once again.”

Grant Gie, licensing director, Hasbro, added: “GP Flair has an undeniable history of success when it comes to re-launching classic brands and we look forward to this future partnership knowing two of our most loved brands are in safe hands.”

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