News

Hot Wheels and Nico Rosberg partner for 50th anniversary celebrations

Published on: February 1st, 2018

Series of events planned to celebrate 50 Years of Hot Wheels beginning at the Nuremburg Toy Fair.

Hot Wheels has announced a partnership with World Champion Nico Rosberg, who will become a new global brand ambassador for 2018/19. To launch this partnership with Rosberg, Hot Wheels is taking over Nuremberg Toy Fair with a series of events that celebrate Hot Wheels’ 50th anniversary.

Nico commented: “Hot Wheels was my first introduction into racing, and it’s where my love for cars began. In my new role as a member of the Hot Wheels team I hope to inspire kids to take on any challenge, and to compete, create and experiment with their favourite Hot Wheels cars.”

Hot Wheels held a ceremony at Nuremberg Toy Fair to celebrate the induction of Nico Rosberg as a Hot Wheels Brand Ambassador on the 30th of January. In addition, the brand is also holding the Hot Wheels Team Challenge Stunt Show, in which pro-skater Stephan Pöhlmann will challenge two fans to a skate off on a custom Hot Wheels 50 Halfpipe.

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