HTI is geared up for its biggest consumer launch to date for Micro Motorz, which takes place on Saturday.
The launch of HTI’s new collectibles brand will benefit from a heavyweight multi-channel marketing campaign including TV advertising, PR, a large-scale consumer sampling event, plus influencer and social media campaigns.
The TV advert will be aired across a number of children’s popular TV channels including Milkshake, Nick Jnr. and Disney Jn. It also includes sponsorship of Nick Junior and Nick Junior 2 during peak viewing periods. The advert launches this weekend, and can be viewed below.
On Saturday 16th February, TV and YouTube star Yianni Charalambous will be the face of the consumer brand launch at Westfield Stratford, where he’ll be on hand to meet and greet fans. The event will include sampling to the centre’s half-term footfall, as well as opportunities to get hands on with the product. Yianni will also be supporting the campaign with videos across his social channels. There will also be a number of influencer videos going out during February, further driving demand and collectability with kids.
The campaign is supported with a press office function as well as social campaigns across multiple platforms including YouTube pre-roll advertising.
Alison Downie, global licensing and brand director, commented: “This is the biggest brand launch in HTI history and everything is in place for a dynamic, hardworking product launch which drives consumer sales and builds retailer confidence. With a plethora of touch points in the marketing mix including TV, influencer, sampling and PR, we’re confident that Teamsterz Micro Motorz will soon be in playgrounds and children’s bedrooms across the country. We’re incredibly excited by the opportunity the brand presents to the business and this heavy investment into the marketing reflects it.”