Media, influencers and bloggers were invited to London to celebrate the launch of Bank Attack.

On Wednesday 16th October Ideal Games hosted an immersive event in conjunction with Board Game Club to celebrate the launch of its new and intense cooperative family game, Bank Attack.

Set against the suitably themed backdrop of Escape Entertainment London, home to the capital’s premier bank-heist escape room, teams of retailers, games’ fans and media – including Team Toy World – were invited to experience the game-play firsthand and raid the Bank Attack vaults.

Guest were then given the chance to take part in the bank-heist escape room. Participating ‘gangs’ took part in gripping challenges to find hidden clues and solve puzzles in order to break into the vault and steal the crown jewels.

Lynette Norris, marketing manager at John Adams Leisure, said: “Celebrating the launch of Bank Attack like this provided us with the perfect way of demonstrating the suspense and intense thrill the game generates. It was a huge success and incredibly rewarding to see Bank Attack entertaining an influential audience as part of a creative and immersive collaboration. This family game has already received a fantastic level of support and feedback from retailers, consumers and media combined – being listed as one of Amazon’s top toys for Christmas is a very positive sign, and we’re sure Bank Attack is the only bank families will be breaking this Christmas.”

Bank Attack is the fast-moving, vault-raiding, cooperative game for all the family. Players pick a role in the group – Hacker, Money Man, Look Out or Explosives Expert – and work together as a team to crack the vault and release the gold hidden inside. Bank Attack (SRP £24.99) is for 2-4 players aged 7+.