News

In case you missed it… last week’s top stories

Published on: November 5th, 2019

Featuring Smyth’s new Christmas campaign, Mattel results, Tesco’s Top 10 Toys and the November issue of Toy World, we bring you a convenient round-up of the top stories from last week. 

Tesco released its Top 10 Toys for Christmas list last week. A range of toys have made the list, from dancing musical animals to licensed offerings based on some of the most popular gaming and movie properties. “Our choices are based on toys that have been popular all year and are likely to be on many Christmas lists,” said Tesco’s Anne Borrett.

Toy World was given the exclusive reveal of Smyth’s Toy Superstores’ 2019 Christmas ad campaign. In the new ad campaign, Oscar’s imagination has made the toy store his theatre with a whole cast of iconic performers, including Barbie, Buzz and Woody. Oscar and the toys present a new version of the song If I Were a Toy, showing the magic of the toy store through the eyes of a child.

Mattel posted a surprise surge in sales. In the third quarter, net sales increased 3% to $1.48b compared to $1.44b in 2018, while operating loss decreased to $28.3m versus a loss of $339m last year. Speaking exclusively to Toy World publisher John Baulch, Mattel’s EMEA managing director Sanjay Luthra was able to offer his view on what these results mean.

The struggling retailer Mothercare has appointed experts from the accountancy firm KPMG, sparking fears for the future of its 79 stores and 2,500 staff.

Toy World’s biggest and best ever November issue started landing on desks and doormats on Wednesday last week. Containing category features on Q1 toys, outdoor toys and World Book Day, plus an in-depth look at Disney’s Frozen II, you can read the issue here.

And finally, the Friday Baulch Blog takes a look at what impact a December election could have on festive sales, as well as rounding up the week’s news from the world of toys.

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