News

Jakks Pacific named global toy partner for Sonic the Hedgehog

Published on: February 14th, 2019

The new product line is set to be revealed at New York Toy Fair, 16th – 19th February.

Leading US toymaker Jakks Pacific has announced that it has entered into a multi-year, global toy licensing deal with Sega of America, to manufacture, market, and distribute toys based upon its iconic Sonic the Hedgehog video game brand. The entire line will be showcased at the International Toy Fair in New York.

Sega’s Sonic the Hedgehog franchise launched in 1991 and continues to be one of the most-popular gaming brands of all time, with over 800m units sold or downloaded to date. With a methodical and organic approach, Sonic the Hedgehog has expanded its footprint across multiple platforms including games, mobile, TV, comics and other entertainment areas.

Jakks will be showcasing its line of Sonic the Hedgehog action figures, play sets, plush, collectibles and novelty items. The Pinball Track Set brings the iconic video game to life with its customisable track. Fans simply pull the pinball launcher and shoot the Sonic Spheres through the loops and turns. The set comes with an exclusive Sonic Sphere and removable figure.

“We are incredibly excited to work with Sega of America to bring this iconic property and character to life,” said Craig Drobis, SVP marketing, Jakks Pacific. “The Jakks line of toys, role-play, and dress-up extends the Sonic experience from screen-time to play-time.”

“As a best-in-class toy company that possesses an exemplary track record with legendary brands in the gaming space, it made perfect sense for us to enter into a partnership with Jakks Pacific,” added Anoulay Tsai, licensing Director, Sega of America. “This is a great step forward for Sonic the Hedgehog as we endeavor to break barriers at the speed of sound in toys.”

The global launch (except Asia) of Sonic the Hedgehog toys will be available at retail this autumn, with prices starting at $4.99.

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