News

Jazwares secures master toy rights for Dino Ranch

Published on: October 9th, 2019

Boat Rocker’s new pre-school show follows the Cassidy family as they tackle life in a setting where dinosaurs still roam. 

Boat Rocker Studios, a division of global media company Boat Rocker Media, has announced that leading US toy company Jazwares has signed as the global master toy partner for its forthcoming pre-school animation Dino Ranch. The worldwide deal grants Jazwares the rights to design and produce a wide range of engaging and inventive toys across a variety of categories including figures, plush, play sets, role-play, vehicles and musical instruments.

Dino Ranch follows the action-packed adventures of the Cassidy family as they tackle life in a fantastical, ‘pre-westoric’ setting where dinosaurs still roam. As the young Rancheroos learn the ropes, they discover the thrill of ranch life whilst navigating the great outdoors through unpredictable challenges.

Targeted at 2 to 5 year-olds, the series introduces kids to problem solving, the foundations of forging life-long friendships, strengthening family and community bonds, and taking care of animals. The 52 x 11’ series animated pre-school series was created by Matt Fernandes of Industrial Brothers and will be produced by Industrial Brothers and Boat Rocker Studios. Dino Ranch is currently in pre-production and set to premiere on Disney Junior US in 2021.

Jon Rutherford, managing director and president, Rights, Boat Rocker Studios said: “We are excited to build the Dino Ranch franchise across all key lines of business and are delighted to be partnering with Jazwares as our global Master Toy partner. Renowned for their innovative product design, Jazwares is the perfect partner for us to saddle up with to capture the thrill and excitement of this dynamic new series. The unique combination of cowboys and cowgirls with the fascination of dinosaurs offers pre-schoolers instantly relatable characters and role play experiences that will appeal globally.”

“Dino Ranch is the perfect property to kick off our inaugural partnership with the creative minds at Boat Rocker Studios,” said Laura Zebersky, Jazwares’ CCO. “Our toy line will captivate the aisle and pre-school minds with this unique collaboration, where dinosaur play fuels a fresh take on the wild west. We’ll blend Dino Ranch’s recognisable, lovable characters with the signature, action-packed play that consumers of Jazwares’ toys have come to expect. Dino Ranch will be an exciting addition to our growing pre-school portfolio going into 2021.”

Boat Rocker Studios is managing the global content distribution and consumer products programme for the franchise.

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