Members of the public and invited guests watched a surprise performance from girl band Four of Diamonds.
On Sunday, L.O.L. Surprise! treated thousands of Christmas shoppers to a surprise gig from girl band Four of Diamonds in Covent Garden, followed by an after party for competition winners and VIPs to celebrate the launch of the Winter Disco toy range.
Members of the public and invited guests had the opportunity to watch the performance from Four of Diamonds, with a fully branded L.O.L. stage. Shoppers also enjoyed L.O.L. glitter makeovers and taking selfies with the giant O.M.G. wardrobe for a chance to win an L.O.L. Surprise! Amazing Surprise from the new range.
The after party hosted celebrities and influencers, who attended with their families, including former TOWIE star Dan Osborne with his three children. 30 Smyths Toys Superstores competition winners were also welcomed to the performance and after party, where they had access to meet and greets with the band, the live unboxing of the Amazing Surprise by influencer Coco Cousin-Brown, makeovers and an interactive photo booth.
The event follows L.O.L. Surprise! recently receiving a coveted DreamToys Top Toys award for the 2-in-1 Glamper. The brand has been a must-have toy for children throughout the UK since launching in December 2016, driving an unstoppable craze for collectibles.
The new Winter Disco range includes the L.O.L. Surprise! Amazing Surprise with 70+ surprises to discover, L.O.L. Surprise! Glitter Globe dolls, Fluffy Pets, Lils dolls, and the L.O.L. Surprise! O.M.G. dolls, featuring a Collector doll. Each collectible combines L.O.L. Surprise’s iconic layers of unboxing, packaging that transforms into winter-themed play sets, and stylish accessories.
