MGA Entertainment has launched a takeover of the Harrods’ toy department with a pop-up shop celebrating the new Winter Disco range for L.O.L. Surprise!

MGA Entertainment’s collectible brand L.O.L. Surprise! will be showcased in a pop-up shop in Harrods until the 25th November. The takeover features the popular L.O.L. Surprise! core ranges, including the all-new Winter Disco Glitter Globes, Fluffy Pets and Lils, the new O.M.G. Fashion Dolls, and top Christmas items including the Winter Disco Chalet and Amazing Surprise.

Additional items to encourage interactive play include a giant version of the Chalet’s Snow Bus, transformed into a colouring table. Chairs will be placed in this area at key times to ensure children can have fun participating in colouring-in L.O.L. Surprise! Winter Disco themed character sheets. Floor to ceiling TV screens will also be looping the brand’s popular TV commercials of both the core and Winter Disco ranges.

Samantha Wilson, marketing director for MGA Entertainment, said: “This spectacular pop-up shop at Harrods is the perfect way to showcase our popular range of collectibles and fashion dolls to a high footfall of shoppers this Autumn. We believe this will build anticipation and excitement for L.O.L. Surprise!, and the Winter Disco range in particular ahead of the Christmas period, driving sales as the brand continues to captivate children’s imaginations throughout the UK and beyond.”