Through its Build to Give campaign, Lego donated more than 500,000 Lego sets last year to children around the world.
With the aim of donating 1m Lego sets to children during the holiday season, the Lego Group is encouraging fans of all ages to take part in building a fun Lego holiday ornament. For every ornament built and displayed in a Lego store, or shared online using the hashtag #BuildToGive, the Lego Group will donate one Lego set to a child in need within hospitals, children homes, or underserved communities.
Build to Give events are taking place around the world during November and December, and anyone can join in using Lego bricks at a Lego store or at home.
Kathrine Kirk Muff, Lego Group vice president of Social Responsibility and Engagement, says: “Being able to follow up on last year’s amazing donation and even doubling our commitment is an achievement we are all very proud of. The enthusiasm from Lego builders across the world to build beautiful and fun ornaments to help children in difficult circumstances warms our hearts. We cannot wait to see how builders of all ages will unleash their creativity again this year and help us bring Lego play into the hands of one million children in need.”
The Lego sets will be donated in countries where the campaign is active as well as countries where the Lego Group has large offices or factories. For more details about local charity partners, click here.