Complete website overhaul aims to bring company in line with the current digital climate while reflecting its updated direction and brand values.

Designed and developed by Yorkshire-based creative agency The Bigger Boat, the online platform amalgamates a range of existing information from various partner sites into one ‘brand hub’. This both supports retailers and enables visitors to easily access full, detailed product advice for the entire Little Tikes range of merchandise in one central location.

To further revamp the site, a range of typography has been introduced throughout – alongside custom drawings – to give the platform a fresh and modern feel. The homepage has also seen the integration of user-generated content, with social media now feeding into it via Facebook and Instagram, to provide the target audience, millennial parents, with a more engaging experience.

Creative director Doug Main commented: “In addition to the new website we also helped to reposition the Little Tikes brand online. We updated the logo to make it simple and flat, and refreshed the colour palette, while bespoke hand-drawn doodles helped inject personality and fun to imagery throughout the site.”

The six-month project, which was strategically timed to launch at one of the quietest times of the year for the toy arena, was designed via a mobile-first approach.

Michelle Lilley, head of marketing at Little Tikes said: “We’re really pleased with our new direction and website, which helps to bring our exciting range of toys to life online. Importantly, it delivers on our key objectives – to engage millennial parents, become a brand hub and support our retail partners. We’ve had some fabulous feedback globally, and our new brand style is now being rolled out internationally.”