The licensing deal will see the release of a range of Brownie dolls, outfits and playsets.
Lottie Dolls has signed a three-year deal with the World Association of Girl Guides and Girl Scouts (WAGGGS).
The deal initially covers the UK and Ireland, and the range will be based on a Brownie doll, together with playsets and outfits based on the Brownie activities and age-group. Lottie Dolls is planning to launch a minimum of five products in collaboration with WAGGGS, which can be previewed at London Toy Fair in January 2017.
Ian Harkin, managing director and co-founder of Lottie Dolls, said: “The partnership with WAGGGS is a huge honour for our company. The tradition and values they and the Girl Guide and Girl Scout Movement have developed over the years has gained enormous respect from parents and communities all over the world, and rightly so. With Lottie, we want to empower children to be themselves and to demonstrate to them that they can achieve anything they set out to do. This is something the Girl Guide and Girl Scout Movement has been doing for well over 100 years and WAGGGS, as the umbrella organisation, since 1928. This certainly fits with our goal of making Lottie dolls empowering, relatable and age-appropriate.”