News

Magic Box jumps in with Bungees

Published on: January 16th, 2012

Magic Box Int, the company behind collectable phenomenon Gogos Crazy Bones is launching a brand new collectable toy in January 2012.

Bungees are described as “brightly coloured, hugely collectable, magnetic figurines” featuring  ‘Flick to Stick’ gameplay to add an addictive and innovative gaming element and make Bungees a genuine contender for the next big playground craze.

With an RRP of £1.50 for each packet, and bright, impactful packaging, Bungees is designed as a great value for money product for the post Christmas market.

Bungees feel soft and tactile in the hand and when flicked onto the Bungee Board or Bungee Cards they roll and stick via their magnetic bases – this is the ‘Flick to Stick’ concept that makes Bungees really stand out from crowd.

Each Bungee character has ratings for Precision, Bounce and Stickiness and kids will choose their characters wisely when deciding which one of the many Bungees games to play. There are 96 Bungees to collect with different characters split into Bungee ‘Clans’. The characters with the best gaming abilities are known as ‘Clan Leaders’ and will become the must-have elements of the collection. There are also 48 Bungee cards to collect, each one showing a different character and its playing abilities.

Magic Box says kids and adults alike have responded well in product tests, with the ‘Flick to Stick’ gameplay proving an addictive and exciting factor. The product is aimed at both boys and girls aged 5-11 and the UK will be the first market to launch ahead of European and then Worldwide rollout.

Trade reaction to the product has been exceptional and the launch distribution is expected to see Bungees on the counter of more than 20,000 outlets nationwide. Stuart Grant, buying director at The Entertainer commented: “The more I play with Bungees, the more I love the product. A new, innovative collectable with real game play – it’s the perfect combination. I believe it will be the must-have playground craze in 2012.”

Steve Buckmaster, sales director of Esdevium Games added ‘With Bungees, Magic Box Int have mixed cool collectable figures with incredibly addictive game play. Bungees brings real originality to a crowded marketplace, which will really make it stand out.’

Ben Harper, UK Director for Magic Box added: “We’re thrilled with the reaction to Bungees and it’s exciting to see that people believe in the product as much as we do. Bungees is an innovative new concept with enormous collectable potential. We think kids and parents will love the product and appreciate the exceptional value for money that we are offering.”

The launch will be supported by a heavyweight TV advertising campaign focusing on the core target audience. This will be complemented by extensive free product sampling ensuring that the target market have ample opportunity to see and test this exciting new concept.

A detailed and interactive website will be available at www.bungeesworld.com and and the new TV advertising can be viewed below:

 

 

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