Moshi Series 5 breaks records

Published on: January 18th, 2013

Vivid’s Moshi Monsters Series 5 in-store launch has beaten the previous opening day sales records by over 60%, according to retailers.

The new series, which features 16 new Moshi Monsters collectable characters, went on sale on 11th January, supported by a TV, PR and social media support campaign.

“These results are beyond our wildest expectations,” said Neil Bandtock, Vivid UK managing director. “With Moshi tracking well over 50% up year on year through the Christmas period and finishing the year as the number one property in the market, we always expected a strong result on Series 5 and these results bode well for the brand and our retailers in the coming months.”

The next launch milestone for Vivid’s Moshi Monsters is the Micro Moshi range, which launches February half term, followed by Series 6 Moshi Collectables at Easter. As a result, Vivid is confident that Moshi Monsters will show strong double digit growth year on year for 2013.

If you would like to receive the latest toy trade news straight to your inbox, please click here to subscribe; you can also follow Toy World on Twitter and Facebook.

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.