Thomas & Friends and Panini have partnered with The Sun newspaper to launch a national promotion.
Inside the album, collectors can find 32 pages full of trivia, facts and activities as well as a pull-out poster which includes a fun game. There are 168 stickers to collect in total, including 40 special foil versions. Starter Packs include an album plus 26 stickers. Sticker packets are 60p and Starter Packs are available for £2.99.
The new sticker album, available nationwide from 8th November, will launch with the Sun promotion on 18th November, inviting Sun readers to redeem their vouchers at McColls in the UK, or Easons in Ireland, to pick up their free album. The promotion will be supported with an extensive marketing campaign utilising The Sun’s print platforms.
Maribel Rivas Le Gélébart, senior licensing manager, publishing UK & EMEA, commented: “We are delighted to be working with Panini to launch the latest Thomas & Friends sticker album. This is a great way for children to learn all about Thomas and his many friends. Once children have picked up their album, they will be able to collect the stickers to build up their collection.”