News

Paul Lamond launches We’re Going on a Bear Hunt range

Published on: January 31st, 2017

bearhunt480The range launched last week at London Toy Fair.

Following the successful Christmas TV premiere of the animated children’s classic, Paul Lamond has unveiled a brand new range of We’re Going on a Bear Hunt games and puzzles featuring the artwork from the animated film.

The new lines, which will be available from February, will include: We’re Going on a Bear Hunt 4-in-1 Games Cube, a Memory Card Game and a 24 piece Jumbo Floor Puzzle.

Originally commissioned by UK broadcaster Channel 4, the 25 minute We’re Going on a Bear Hunt film debuted on Christmas Eve attracting 8 million viewers and taking an audience share of 23.5%, making it Channel 4’s highest rating programme of 2016.

Richard Wells, managing director at Paul Lamond Games, said: “It is a very exciting time for this iconic property that has been a storybook classic for over 20 years. The success of the TV animated film just illustrates the strength and depth of support for the brand and so we are really looking forward to unveiling the new range to retailers and seeing it on the shelves next month.”

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