Paw Patrol becomes No. 1 Toy Property for September

Published on: October 13th, 2017

The property’s success follows the launch of Spin Master’s latest Sea Patrol toy range in July.

Spin Master is celebrating the news that Paw Patrol has been named the No. 1 Toy Property within the month of September (NPD EPoS September 2017).

Paw Patrol’s latest success follows the July launch of the new Sea Patrol range of toys, which was followed by a 26-minute special episode that premiered on Nick Jr. UK on 4th September. This marked the commencement of Season 4’s new Sea Patrol themed programming, featuring the Sea Patroller for the first time.

As well as the Sea Patrol Transforming Vehicle, which features with lights and sounds, the Sea Patrol toy range also includes new Sea Patrol Vehicles and Light Up Pups so kids can recreate the Paw Patrol’s underwater adventures at home.

Phil Hooper, Spin Master UK’s commercial director marketing, commented: “We are absolutely thrilled that Paw Patrol was the top toy property in September. On the back of the new content that has premiered on Nick Jr. this year, including Sea Patrol and Jungle Rescue, we have launched our strongest product range to date.”

Phil added: “The Sea Patroller and new Sea Patrol Vehicles performed particularly well in September, and we anticipate they will be very popular this Christmas.”

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